Bigger, bolder, better: Consumers leaning toward spicier foods

Fun, flavorful food with some heat is capturing palates and market share

Trying to grab some of the Millennial market? Then offer food (and sometimes beverages) that bring together a sense of adventure and a taste that’s unusual — with a kick! Along with other consumers (both older and younger), this sometimes-finicky crowd is looking for:

  • Spice. It can be heat or a fuller flavor, such as that provided by New Mexico’s HATCH™ Chili Pepper.
  • Traceability. Transparent, sourceable ingredients that tie into the clean-label trend.
  • Convenience. Singles, couples and families are embracing meal kits and delivery services. They want exciting combinations prepared for them so they don’t have to spend hours in the kitchen.

“Consumers love the idea of restaurant-style appetizers and menu items that they can prepare and enjoy at home. Spicy, smoked flavors provide the artisanal touch they seek and are willing to pay for.”

Adventurous palates mean brand loyalty if the flavor’s on target

Go beyond hot. Delve into what spice is all about by creating robust, unmistakable flavors that meld sweet with heat, smoky with sweet and more. Don't just aim to be the next Sriracha; create the sauces, condiments, snacks and entrees that will drive consumer interest and result in robust sales.

Whether it’s garlic, onions, chili peppers or other natural vegetables, herbs and spices, Sensient Natural Ingredients has the palette of ingredients to add heat, spice, flavor and sizzle to your products. Let our team consult with yours to create flavors that take you in a whole new direction.

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Sauces, dressings andmarinades create endless possibilities for flavor combinations

Add depth and complexity with sauces and dressings

The coveted Millennial demographic demands new, unusual and flavorful foods and beverages. And guess what? There’s an easy way to exceed those expectations: rich sauces, dressings and marinades. Whether taken on their own or in tandem with a particular food, these “add-ons” can offer:

  • New flavors. Moving beyond sweet and savory, sauces and dressings can offer bold new combinations, such as smoke, to offset and enhance the dishes they pair with.
  • Geographic appeal. The Sriracha craze showed that a particular flavor or region can have serious legs — and sales.
  • Clear labeling. Consumers have moved past just wanting to know where their food comes from — now they insist on knowing.

“The majority of new products in sauces and seasonings are using natural ingredients like smoked paprika, naturally smoked vegetables, and/or chipotle to induce smoky firewood notes.”

Identifiable ingredients add authenticity and value to brands

Many products include identifiable pieces of real ingredients, such as chili peppers, onions or garlic, in their sauces, dressings and marinades. This appeals to consumers, who view such inclusions as more proof that the product is more authentic and natural.

Sensient Natural Ingredients’ farm-to-table products, gathered from a global network of sustainable farms, provide the taste, color and flavor that bring authenticity to your products. Let our team work with yours to enhance existing offerings and create dynamic new ones to broaden your product line and capture more market share.