Dips and spreads continue to grow in sales and market opportunities
Capture an expanding market with vibrant new flavors
What are chips without dip? Crackers and breads without spreads? Consumers will say one demands the other, which is why cream cheese-based spreads are up more than 12 percent in the last five years, and refrigerated dips and spreads continue to dominate the market. What’s behind the numbers?
- The line between snacks and meals is blurring, with almost every consumer saying they have a snack — such as chips and dip — daily.
- Dips fit nicely into the small-bites segment of “permissible indulgence” marketing around low-sugar, plant-based options.
- Dips and spreads add flavor, zest and international flair to ordinary dishes, spurring consumers to use them in many ways.
“Younger consumers are major dip purchasers, and while salsa is still a favorite, refrigerated and shelf-stable dips, hummus and dry dip mixes are gaining ground.”
Convenience is important, clean labeling even more so
Dips and spreads are longtime kitchen staples for everyday meals and snacking, as well as for entertaining friends and neighbors. As they become more valued for what they can do to spice up menus, consumers are looking for unique., natural ingredients they can feel good about.
Sensient Natural Ingredients’ global network of growers provides the widest variety of natural, organic ingredients. Work with our team to transform your line of dips and spreads into something that has long-lasting consumer appeal and value.
