Innovative bread products are strong lure for consumers

May 7, 2022

Innovative bread products are strong lure for consumers

Cakes, pastries, non-loaf bread types create market opportunities

Bread has been a core dietary staple for millennia. And while traditional loaves will always have a following, today’s consumers are eager to try new types of breads, such as flatbreads, alongside other baked goods. Here’s how the market is evolving:

  • Cakes and pastries, marketed as treats and indulgences, are growing in market share.
  • Almost half of consumers say they are willing to try non-loaf bread products.
  • Flatbread growth alone is an estimated 5 percent per year.

“Younger consumers, those from ages 18-34, are ready and willing to try new bread loaf styles, as well as non-loaf bread products. Even older consumers, those over 55, indicate a willingness to try new offerings in both categories. ”

Bread is a key element of the rising dine-at-home lifestyle

The rapid growth of meal-kit delivery and similar products at major grocery outlets show that consumers want to cook their own meals — and yet they also value speed and convenience in the process. Few of them want to spend time making bread or bakery products, so they are open to artisanal, authentic and clean-label products.

Consumers will always want bread and bakery products. Now they want unique flavor combinations to create a full sensory experience. Sensient Natural Ingredients has the herbs and spices for sweet, savory and every palate-pleasing addition to breads and bakery products in between. Let our team work with yours to craft exciting new flavors and combinations.

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