Bigger, bolder, better: Consumers leaning toward spicier foods
Fun, flavorful food with some heat is capturing palates and market share
Trying to grab some of the Millennial market? Then offer food (and sometimes beverages) that bring together a sense of adventure and a taste that’s unusual — with a kick! Along with other consumers (both older and younger), this sometimes-finicky crowd is looking for:
- Spice. It can be heat or a fuller flavor, such as that provided by New Mexico’s HATCH™ Chili Pepper.
- Traceability. Transparent, sourceable ingredients that tie into the clean-label trend.
- Convenience. Singles, couples and families are embracing meal kits and delivery services. They want exciting combinations prepared for them so they don’t have to spend hours in the kitchen.
“Consumers love the idea of restaurant-style appetizers and menu items that they can prepare and enjoy at home. Spicy, smoked flavors provide the artisanal touch they seek and are willing to pay for.”
Adventurous palates mean brand loyalty if the flavor’s on target
Go beyond hot. Delve into what spice is all about by creating robust, unmistakable flavors that meld sweet with heat, smoky with sweet and more. Don't just aim to be the next Sriracha; create the sauces, condiments, snacks and entrees that will drive consumer interest and result in robust sales.
Whether it’s garlic, onions, chili peppers or other natural vegetables, herbs and spices, Sensient Natural Ingredients has the palette of ingredients to add heat, spice, flavor and sizzle to your products. Let our team consult with yours to create flavors that take you in a whole new direction.
